“The 4 Core difference is assuming nothing. Whether I sell someone or not, that client is in a better position when I leave that house.” - Joe Violetta, 4 Core Financial

IFG's Vice President of Sales, Adam Rees, welcomes Joe Violetta, President and CEO of 4Core Financial, into the podcast studio to share his success story partnering with Innovative Financial Group (IFG). From a captive top National Manager with Bankers Life and Casualty to today managing independent agents within six thriving agencies, Joe Violetta shares the core values driving 4 Core's exponential success.

Purpose

Joe's story begins with a life event where he was injured and couldn't walk for six months and how this experience influenced his mindset and career path. Joe experienced seniors struggling with physical therapy and how some would never recover. Joe had an epiphany that he should do something more meaningful. Providing long-term care solutions to seniors was his segway into the insurance industry.

Quality

Joe shares the difference between independent and captive. As a captive agent, the products did not match the market; inferior, higher costs, you couldn't get people qualified. Conversely, as an independent agent partnered with IFG, you can take a holistic approach with 30 products that could help a client. Matching your client with a product is easier!

Joe shares that the captive space is one way to start an insurance career. However, he's learned it's more fruitful for the agent and better for the client if you are independent. "If you are out there and you can sell two or three products in a household, and your product doesn't stack up, and the price is more ... You are really good at what you do."

Education

4 Core's mission is a holistic approach to insurance, with a new generation of insurance agents free to offer Medicare, Life Insurance, Long-term Care, Financial Planning, and Advanced Markets from one platform. 4 Core agents receive all the training and support they need to be trusted advisors without giving up compensation, earning six-figure renewals in record time.

Support

Joe shares that his relationship with IFG has been phenomenal, helping to provide innovations in CRM technology, retail opportunities, and marketing support. "We did a campaign the other day, using the CRM, SMS messaging 500 people with 30 appointments booked. It makes your vision easier to achieve because of the multiple avenues for the agents to explore."

Helping the client through knowledge and experience is the goal. Training agents to offer a holistic approach is critical to their growth and scalability. Joe shares, "The 4 Core difference is assuming nothing. Whether I sell someone or not, that client is in a better position when I leave that house."

Take advantage of this podcast if you are a new or captive agent. Benefit from the insight of captive-to-independent agents who have partnered with Innovative Financial Group (IFG) to achieve exponential growth.

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