“You're leading them by removing obstacles and making the path of least resistance more appealing.”

-- Justin Stark, Bobby Brock Insurance

The Innovative Interview with Justin Stark is now available on YouTube and the TeamIFG.com blog page! Hosted by Director of Marketing and Sales Matthew Murray, IFG is excited to connect with Justin, Director of Carrier Relations at the Bobby Brock Insurance agency in Tupelo, Mississippi. (https://bobbybrockinsurance.com).

The two colleagues discuss sales tactics and communication with roots in the pulpit. For example, Justin says preachers start in the parking lot by removing obstacles like smoking, "You're leading them by removing obstacles and making the path of least resistance more appealing."

Being there to help your neighbor is the best practice for the growth of your business. Justin describes his sales process, assisting clients in planning for retirement by first appealing to their interests. Then, base your information on what you want them to know—for example, ordering in priority topics like safety, growth, and liquidity. Most clients have no idea what to do when moving money: retirement, inheritance, or insurance. But Justin says, "They will sit down with you, and as long as your take care of them, they will take care of you."

This interview is jam-packed with fantastic insight. Subscribe to our YouTube channel to see more Innovative Interviews and learn from the best in the business. Let's Grow!