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Compliance Expectations & Data Security Reminder

October 17, 20251 min read

As we prepare for PY2026 AEP, we wanted to share two important updates that may impact your operations. Marketing and Communications Compliance On August 7, the Federal Trade Commission (FTC) announced that Assurance IQ and Media Alpha will

As we prepare for PY2026 AEP, we wanted to share two important updates that may impact your operations.

Marketing and Communications Compliance

On August 7, the Federal Trade Commission (FTC) announced that Assurance IQ and Media Alpha will pay a combined total of $145 million to settle FTC charges related to deceptive and misleading lead generation and marketing practices.

In light of this, please respond to this email within 2 business days to notify IFG Sales Integrity if you currently work with Media Alpha and/or QuoteLab, or plan to do so, and provide details of the services and/or materials involved.

Please also remember:

  • You are responsible for ensuring that all leads you purchase are compliant with applicable regulations.

  • All marketing materials must be submitted to IFG and our carrier partners for review and filing.

Data Security Reminder

At IFG, safeguarding the personal and health information of our members is a top priority. As a valued partner, we want to remind you of your responsibility to report any security breach involving Unsecured Protected Health Information (PHI).

Per the terms of your Business Associate Agreement, you are required to notify IFG of any such breach as soon as possible, and no later than five (5) calendar days from the date of discovery.

We’re here to support you in maintaining compliance and protecting member data. If you have any questions or need assistance, please contact us at [email protected].

Thank you for your continued partnership and commitment to compliance and a positive beneficiary experience.

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We work with the following companies as an independent broker: Aetna Inc., Cigna Healthcare, Humana Inc., UnitedHealthcare®, and Wellcare Health Plans, Inc.

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Innovative Financial Group represents Medicare Advantage (HMO, PPO, PFFS, and PDP) organizations that have a Medicare contract. A non-government entity powered by Innovative Financial Partners, LLC, a health insurance agency. We do not offer every plan available in your area. Currently we represent 6 carrier organizations which offer 2,352 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options. Extra benefits require enrollment in an MA plan and depend on whether you are eligible to enroll in an MA plan in your area. Benefits are available only in select areas.

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We work with the following companies as an independent broker: Aetna Inc., Cigna Healthcare, Humana Inc., UnitedHealthcare®, and Wellcare Health Plans, Inc.

Home Office:

3147 S 17th Street, Suite 300

Wilmington, NC 28412

Local: 910-834-6410

Toll Free: 888-200-1777 | TTY 711

Office Hours: Monday - Friday

9 am to 5 pm, ET

Mailing Address:

Attn: IFG - PO Box #19000 - Green Bay, WI 54307

Visit our Facebook Community:

Innovative & Friends

A non-government entity powered by Innovative Financial Partners, LLC, a health insurance agency. We do not offer every plan available in your area. Currently we represent 6 carrier organizations which offer 2,352 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.

© 2025 Innovative Financial Group | All Rights Reserved | Terms & Privacy |
Washington Consumer Health Privacy Policy